Abstract
Trade union density is declining throughout Europe. The situation is no different in Malta. Few recent studies have analysed the perceptions of trade union members and non-members to understand this phenomenon. To achieve this and generate novel findings, a cross-sectional study was conducted whereby both quantitative and qualitative data were collected. Trade union members were more likely to be older, have children, work in larger organisations or public organisations, and be covered by a collective agreement. Members described aspects of their unions’ approach that they appreciated and the benefits they valued. Members called for better two-way communication and suggested improvements in the way their union is run. Findings indicate that trade unions could attract and retain members via improving internal union democracy, increasing proactivity at the enterprise and national level, promoting two-way communication, reconsidering political connections, and promoting union membership