Abstract
In the last decade, the Paraguayan industrial sector has undergone a significant expansion, linked to the increase in foreign direct investment and the rapid installation of maquila plants. These new subjects have brought not only new technologies, but also new practices and business strategies to the traditional Paraguayan industrial model, reshaping the capital/labour relationship. Drawing on interviews with managers and workers, this text discusses the characteristics of labour relations in the Paraguayan industrial sector nowadays, identifying changes and continuities. It concludes that roles are being redesigned, dismissing conflict in the capital/labour relationship and leading to an individualistic interpretation of labour relations in which unions and their struggles are presented as obsolete.